OpenText Core Digital Asset Management - Air Inc. Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and Air Inc.

1. Centralized brand asset delivery to Air Inc. teams

Data flow: OpenText Core Digital Asset Management → Air Inc.

Store approved logos, product images, campaign visuals, and brand templates in OpenText Core Digital Asset Management, then automatically publish selected assets to Air Inc. for internal team access. This gives marketing, sales, and partner teams a single source of truth for current brand materials and reduces the risk of outdated or unapproved content being used in campaigns.

2. Automated asset request and approval workflow

Data flow: Air Inc. → OpenText Core Digital Asset Management

Use Air Inc. to manage asset requests from business users and route approved requests into OpenText Core Digital Asset Management for storage, versioning, and rights management. Once assets are approved in OpenText, they can be pushed back to Air Inc. with metadata such as usage rights, expiration dates, and campaign tags, enabling controlled distribution and faster turnaround for creative teams.

3. Campaign content synchronization for distributed teams

Data flow: OpenText Core Digital Asset Management → Air Inc.

When a campaign is launched, approved creative files, social media visuals, and promotional materials can be synchronized from OpenText Core Digital Asset Management into Air Inc. so regional teams can access the latest campaign kit. This improves consistency across markets and reduces manual file sharing between headquarters and local teams.

4. Asset metadata enrichment and search optimization

Data flow: Air Inc. → OpenText Core Digital Asset Management

Capture business context in Air Inc. such as campaign name, audience segment, product line, and owner, then send that metadata into OpenText Core Digital Asset Management to improve searchability and governance. Rich metadata makes it easier for content managers and marketers to find the right asset quickly and reuse approved materials instead of recreating them.

5. Rights and expiration control for external sharing

Data flow: OpenText Core Digital Asset Management → Air Inc.

Integrate asset rights information from OpenText Core Digital Asset Management into Air Inc. so users only see content that is valid for their region, channel, or time period. This is especially useful for agencies, distributors, and field teams that need controlled access to licensed images, videos, or co-branded materials without exposing expired or restricted assets.

6. Creative review and feedback loop

Data flow: Air Inc. → OpenText Core Digital Asset Management

Route creative review comments and approval status from Air Inc. back into OpenText Core Digital Asset Management so asset owners can track revisions and final approvals in one place. This shortens review cycles, improves accountability, and creates a clear audit trail for regulated or high-volume content operations.

7. Asset lifecycle management and archival

Data flow: Air Inc. → OpenText Core Digital Asset Management

When assets are retired in Air Inc., send lifecycle updates to OpenText Core Digital Asset Management to archive, deprecate, or remove obsolete files from active use. This helps organizations maintain clean libraries, reduce storage clutter, and ensure teams are not using outdated product imagery, pricing graphics, or compliance-sensitive content.