Frontify - 3Play Media Integration and Automation

Common Integration Use Cases Between Frontify and 3Play Media

1. Centralize approved video accessibility assets in Frontify

Flow: 3Play Media – Frontify

When 3Play Media generates captions, subtitles, transcripts, or audio descriptions, the final approved files can be pushed into Frontify and attached to the correct brand asset or campaign folder. This gives marketing, legal, and content teams a single place to find the latest accessibility-ready versions of each video.

• Reduces time spent searching across email, shared drives, and vendor portals
• Improves version control for localized and accessibility assets
• Supports faster reuse of approved media across channels

2. Trigger captioning and transcription requests from brand-approved video assets

Flow: Frontify – 3Play Media

When a new video is approved in Frontify, the integration can automatically send the file or a secure link to 3Play Media for captioning, transcription, or translation. This is useful for campaign launches, product demos, training videos, and executive communications that must be published quickly and meet accessibility requirements.

• Eliminates manual handoff between brand and media operations teams
• Speeds up post-production workflows
• Ensures accessibility work starts as soon as content is approved

3. Sync transcript text into Frontify for content reuse

Flow: 3Play Media – Frontify

Transcripts produced by 3Play Media can be stored in Frontify alongside the source video and brand guidelines. Content teams can then reuse transcript text for blog posts, social snippets, landing pages, internal communications, and SEO content while staying aligned with approved brand messaging.

• Improves content repurposing efficiency
• Creates a searchable record of spoken content
• Supports consistent messaging across channels

4. Maintain a governed library of localized video versions

Flow: Bi-directional

For global campaigns, Frontify can serve as the brand-controlled hub for master video assets while 3Play Media provides translated captions and subtitles for each market. The integration can link each localized version back to the original asset, making it easier for regional teams to select the correct file without risking use of outdated or noncompliant versions.

• Supports multilingual marketing and training programs
• Improves governance over regional content variants
• Reduces duplicate asset creation across markets

5. Track accessibility status for video assets in brand workflows

Flow: 3Play Media – Frontify

3Play Media can send status updates such as submitted, in progress, completed, or needs review back to Frontify. Brand and content managers can see whether a video is ready for publication, still awaiting captions, or blocked by quality review. This helps teams avoid publishing inaccessible content by mistake.

• Improves visibility into production bottlenecks
• Supports compliance with accessibility standards
• Helps launch teams coordinate publication timing

6. Attach accessibility deliverables to campaign asset records

Flow: 3Play Media – Frontify

For each campaign video stored in Frontify, the integration can automatically attach caption files, subtitle files, transcript documents, and audio description references from 3Play Media. This creates a complete asset record for compliance audits, legal review, and future campaign reuse.

• Strengthens audit readiness and documentation
• Reduces risk of missing required accessibility files
• Makes campaign asset packages easier to manage

7. Enable self-service access to approved media and accessibility files

Flow: Frontify – 3Play Media and 3Play Media – Frontify

Creative, marketing, and localization teams can use Frontify as the front-end system of record for approved media, while 3Play Media handles the accessibility production workflow in the background. Users can request services, monitor progress, and retrieve completed files without leaving the brand platform.

• Improves user experience for nontechnical teams
• Reduces dependency on manual project coordination
• Creates a more scalable content operations model