Getty Images - Glean Integration and Automation

Common Integration Use Cases Between Getty Images and Glean

1. Enterprise Visual Asset Discovery from the Glean Search Experience

Data flow: Glean to Getty Images

Employees can search for approved Getty Images assets directly from Glean alongside internal documents, brand guidelines, campaign briefs, and past creative work. This helps marketing, communications, and design teams find the right image faster without switching between tools.

• Search for licensed images using natural language queries in Glean
• Surface Getty content next to related internal campaign materials
• Reduce duplicate searching across shared drives, DAMs, and creative tools

Business value: Faster content discovery, less time spent hunting for visuals, and better reuse of approved assets.

2. Brand and Campaign Contextual Recommendations for Creative Teams

Data flow: Bi-directional

Glean can index campaign briefs, brand standards, audience personas, and messaging documents, then recommend relevant Getty Images content based on that context. Creative teams can use those recommendations to select visuals that align with the intended message and brand rules.

• Match Getty assets to campaign themes, product launches, or seasonal initiatives
• Use internal brand documents to guide image selection
• Improve consistency across regions and business units

Business value: Better brand alignment, fewer revisions, and more consistent creative output.

3. Licensed Asset Governance and Usage Guidance

Data flow: Getty Images to Glean

License details, usage rights, expiration dates, and approved usage notes from Getty Images can be indexed in Glean so employees can quickly confirm whether an asset is cleared for a specific channel, geography, or campaign type.

• Expose rights-managed and royalty-free usage terms in search results
• Help teams avoid expired or restricted asset use
• Provide quick access to licensing documentation and approval notes

Business value: Lower compliance risk, fewer licensing violations, and reduced legal review effort.

4. Creative Request Intake and Asset Fulfillment Workflow

Data flow: Glean to Getty Images

Employees can use Glean to find the right Getty Images content while working from a campaign request, product launch plan, or editorial assignment. Once selected, the asset can be routed into the team’s approved workflow for download, review, or handoff to a DAM or creative system.

• Search Getty assets from within project-related knowledge in Glean
• Connect asset selection to internal request forms or approval processes
• Speed up fulfillment for marketing and communications teams

Business value: Shorter turnaround times and a more controlled creative intake process.

5. Editorial and Newsroom Research Support

Data flow: Bi-directional

Media and editorial teams can use Glean to search internal story notes, editorial calendars, and research documents while also discovering relevant Getty editorial imagery and archival content. This supports faster story development and more accurate visual pairing.

• Find historical or event-based imagery tied to internal story research
• Link editorial planning documents with relevant Getty content
• Support journalists, editors, and producers with faster visual sourcing

Business value: Improved editorial productivity and stronger alignment between story content and visuals.

6. Self-Service Visual Content for Distributed Marketing Teams

Data flow: Glean to Getty Images

Regional marketers, field teams, and business unit teams can use Glean to discover Getty Images assets that match local campaign needs, supported by internal playbooks, localization guidance, and channel-specific requirements. This reduces dependence on central creative teams for routine asset sourcing.

• Search by campaign, audience, region, or channel
• Surface local brand rules and approved asset lists in the same search experience
• Enable faster execution for distributed teams

Business value: Greater team autonomy, less bottlenecking, and faster campaign execution.

7. Knowledge-Driven Asset Reuse and Content Optimization

Data flow: Bi-directional

Glean can identify past campaigns, performance reports, and content guidelines that indicate which Getty Images assets or visual styles performed well. Teams can then reuse or adapt proven content choices for new initiatives.

• Connect campaign performance insights with asset libraries
• Recommend previously used visuals for similar initiatives
• Support more informed creative decisions based on internal knowledge

Business value: Better reuse of high-performing assets and more efficient content planning.