Gmail - Frontify Integration and Automation

Common Integration Use Cases Between Gmail and Frontify

• Brand asset approval notifications from Frontify to Gmail
  

  Direction: Frontify → Gmail

  When a new logo, campaign visual, or guideline update is ready for review in Frontify, automated email notifications are sent to approvers in Gmail. Marketing, legal, and brand stakeholders receive a direct link to the asset, review comments, and approval deadline in their inbox, reducing delays and keeping brand governance moving.

• Approved brand assets distributed to stakeholders by email
  

  Direction: Frontify → Gmail

  Once an asset is approved and published in Frontify, the platform can send a Gmail notification to regional teams, agencies, and sales teams with the approved file link, usage notes, and version details. This ensures teams always work from the latest brand-compliant materials and reduces the risk of outdated collateral being used.

• New brand guideline updates announced through Gmail
  

  Direction: Frontify → Gmail

  When brand standards change, Frontify can trigger Gmail messages to notify employees and external partners about updated typography, tone of voice, logo usage, or campaign rules. The email can include a summary of changes and a link to the updated guideline page, helping organizations enforce consistency across distributed teams.

• Email requests converted into Frontify asset tasks
  

  Direction: Gmail → Frontify

  Marketing or sales teams often request logos, templates, or campaign assets by email. Incoming Gmail messages can be routed into Frontify as tasks or requests for the brand team to review, categorize, and fulfill. This creates a structured intake process instead of managing asset requests manually in inboxes.

• Frontify asset links shared automatically in customer or partner emails
  

  Direction: Frontify → Gmail

  Teams can use Gmail to send approved Frontify asset links to agencies, distributors, franchisees, or event partners. Instead of attaching files, the email can reference the controlled source in Frontify, ensuring recipients access the correct version while preserving brand governance and reducing duplicate file copies.

• Brand review reminders and escalation emails
  

  Direction: Frontify → Gmail

  If an asset or guideline update remains pending approval in Frontify, reminder emails can be sent through Gmail to assigned reviewers and managers. Escalation notices can be triggered when deadlines are missed, improving turnaround time for creative approvals and preventing campaign delays.

• Shared inbox workflow for brand support and governance
  

  Direction: Bi-directional

  Brand teams can use Gmail as the front door for support requests while Frontify serves as the system of record for assets and guidelines. Emails from stakeholders are captured, categorized, and linked to relevant Frontify content, while Frontify status updates are sent back to Gmail. This creates a closed-loop workflow for brand support, asset distribution, and policy enforcement.