Google Sheets - Kentico Integration and Automation

Common Integration Use Cases Between Google Sheets and Kentico

1. Content Planning and Editorial Calendar Sync

Direction: Google Sheets → Kentico

Marketing and content teams can maintain editorial calendars, campaign timelines, and page publishing plans in Google Sheets, then push approved items into Kentico as scheduled content tasks or page updates. This helps teams collaborate in a familiar spreadsheet format while ensuring execution happens in the CMS.

• Plan blog posts, landing pages, and campaign assets in Sheets
• Track owners, due dates, status, and approval stages
• Publish approved content schedules into Kentico for implementation

Business value: Reduces manual re-entry, improves visibility across teams, and keeps campaign execution aligned with planning.

2. Product Content Enrichment Before Website Publishing

Direction: Google Sheets → Kentico

Business users can enrich product descriptions, feature highlights, SEO metadata, and localization fields in Google Sheets before importing the finalized content into Kentico for website publishing. This is especially useful when multiple stakeholders need to review and approve product messaging.

• Collect product copy, titles, meta descriptions, and FAQs in Sheets
• Validate content completeness and consistency before import
• Load approved content into Kentico pages or reusable content components

Business value: Speeds up content production, improves data quality, and supports structured publishing workflows.

3. Campaign Asset and Landing Page Coordination

Direction: Bi-directional

Campaign teams can use Google Sheets to track landing page requirements, CTA variations, and asset dependencies, while Kentico provides the live campaign pages and performance-ready content structure. Updates from Kentico, such as page status or publication dates, can be written back to Sheets for reporting and coordination.

• Manage campaign briefs and page requirements in Sheets
• Push approved page content into Kentico
• Return publication status or URL details back to Sheets for tracking

Business value: Improves coordination between content, design, and web teams and reduces launch delays.

4. Website Content Governance and Approval Tracking

Direction: Kentico → Google Sheets

Kentico content changes, page updates, or publishing requests can be exported to Google Sheets for review, approval tracking, and audit management. This gives business stakeholders a simple way to monitor what is changing on the website without needing direct CMS access.

• Capture pending content updates from Kentico
• Review approvals, comments, and ownership in Sheets
• Use Sheets as a lightweight governance log for web content changes

Business value: Strengthens content governance, improves transparency, and supports controlled publishing processes.

5. Personalization and Audience Segment Planning

Direction: Google Sheets → Kentico

Marketing teams can define audience segments, campaign rules, and personalization variants in Google Sheets, then transfer the approved targeting logic into Kentico for use in personalized web experiences. Sheets acts as the planning and validation layer before execution in the DXP.

• Document segment definitions and messaging variants in Sheets
• Review targeting rules with stakeholders
• Deploy approved personalization inputs into Kentico campaigns or page logic

Business value: Helps teams operationalize personalization faster while keeping strategy and execution aligned.

6. Content Performance Reporting and Optimization Loop

Direction: Kentico → Google Sheets

Kentico content performance data such as page views, conversion rates, form submissions, and campaign engagement can be exported into Google Sheets for analysis and reporting. Teams can use Sheets to compare content variants, identify underperforming pages, and prioritize optimization work.

• Pull page and campaign metrics from Kentico into Sheets
• Analyze performance by page type, audience, or campaign
• Use findings to update content plans and page improvements

Business value: Enables faster reporting, better decision-making, and continuous website optimization.

7. Multi-Region or Multi-Brand Content Localization Management

Direction: Google Sheets → Kentico

Global teams can manage translated content, regional variations, and market-specific messaging in Google Sheets before publishing the approved versions into Kentico. This is useful when local teams need to review copy, legal text, or promotional messaging before it goes live.

• Track language variants and market-specific approvals in Sheets
• Standardize translation workflows across regions
• Publish localized content into Kentico site structures

Business value: Improves localization efficiency, reduces content errors, and supports consistent brand governance across markets.

8. Website Content Request Intake and Prioritization

Direction: Google Sheets → Kentico

Internal teams can submit website content requests through a shared Google Sheet, including page updates, new landing page requests, and campaign changes. Once prioritized and approved, the requests can be converted into Kentico tasks or content updates for execution.

• Collect content requests from sales, product, and marketing teams
• Prioritize requests based on business impact and deadlines
• Route approved work into Kentico for publishing

Business value: Creates a structured intake process, reduces email-based requests, and improves delivery accountability.