TransPerfect - Kentico Integration and Automation

Common Integration Use Cases Between TransPerfect and Kentico

TransPerfect and Kentico complement each other well in enterprise content operations. Kentico manages web content, campaigns, and digital experiences, while TransPerfect provides translation, localization, and multilingual workflow capabilities. Integrating the two platforms helps organizations publish localized content faster, maintain brand consistency across markets, and reduce manual handoffs between marketing, content, and localization teams.

1. Automated Website Content Localization from Kentico to TransPerfect

Data flow: Kentico to TransPerfect

When marketing or content teams publish new pages, landing pages, or product content in Kentico, the content can be automatically sent to TransPerfect for translation and localization. Once approved, the localized versions are returned to Kentico for publishing in regional sites.

• Reduces manual export and import of content
• Speeds up multilingual website launches
• Supports consistent localization workflows across markets

2. Multilingual Campaign Asset Localization

Data flow: Kentico to TransPerfect and TransPerfect to Kentico

Kentico campaign content such as email copy, landing page text, banners, and promotional messaging can be routed to TransPerfect for translation. Localized versions are then synchronized back into Kentico for use in regional campaigns.

• Enables faster rollout of global campaigns
• Ensures campaign messaging is culturally adapted, not just translated
• Improves coordination between central marketing and local teams

3. Localization Workflow for Product and Category Pages

Data flow: Kentico to TransPerfect

For eCommerce or product-driven websites in Kentico, product descriptions, category pages, and promotional content can be sent to TransPerfect whenever new SKUs or updates are published. This supports rapid localization of commercial content for international markets.

• Improves time to market for new products in local regions
• Reduces risk of outdated or inconsistent product messaging
• Supports scalable multilingual eCommerce operations

4. Translation Status Tracking and Content Readiness Visibility

Data flow: TransPerfect to Kentico

As content moves through translation and review in TransPerfect, status updates can be pushed back into Kentico so editors and regional stakeholders can see which assets are in progress, approved, or ready to publish.

• Improves visibility across content operations
• Helps teams plan publishing schedules by market
• Reduces follow-up emails and manual status checks

5. Regional Site Launch Support for New Markets

Data flow: Kentico to TransPerfect and TransPerfect to Kentico

When launching a new country or language site in Kentico, core site templates, navigation labels, legal pages, and key marketing content can be sent to TransPerfect for localization. The translated content is then loaded into the new regional site structure in Kentico.

• Accelerates international site launches
• Supports consistent brand and legal messaging across regions
• Reduces dependency on manual content re-creation

6. Centralized Governance for Multilingual Content Approval

Data flow: Bi-directional

Content created in Kentico can be routed to TransPerfect for translation, then returned for final editorial approval before publication. This creates a controlled workflow where global content teams, local reviewers, and legal stakeholders can validate content before it goes live.

• Improves quality control for regulated or brand-sensitive content
• Supports auditability and approval governance
• Helps align global and local content owners

7. Reuse of Approved Translations Across Kentico Properties

Data flow: TransPerfect to Kentico

Approved translations stored in TransPerfect can be reused across multiple Kentico sites, microsites, or campaign pages. This is especially useful for repeated messaging such as disclaimers, product benefits, or corporate boilerplate.

• Reduces duplicate translation costs
• Improves consistency across digital properties
• Speeds up updates for recurring content elements

Overall, integrating TransPerfect with Kentico helps enterprises build a more efficient multilingual content supply chain. It enables faster localization, better governance, and stronger alignment between global content strategy and regional execution.