OpenText Core Content - Metadata - Aviary Platform Integration and Automation

Common Integration Use Cases Between OpenText Core Content - Metadata and Aviary Platform

OpenText Core Content - Metadata and Aviary Platform complement each other well in environments where rich media assets must be governed, searchable, and distributed with consistent metadata. OpenText Core Content - Metadata provides strong metadata control, validation, and classification, while Aviary Platform manages video and audio assets and supports media-centric workflows. Together, they can improve content governance, accelerate publishing, and reduce manual tagging and rework.

1. Centralized metadata governance for media assets

Data flow: OpenText Core Content - Metadata to Aviary Platform

Use OpenText Core Content - Metadata as the system of record for approved metadata schemas, controlled vocabularies, and validation rules, then push those standards into Aviary Platform for video and audio assets. This ensures media teams use consistent fields for title, rights, campaign, language, region, and content type.

• Reduces inconsistent tagging across teams and regions
• Improves search accuracy in Aviary Platform
• Supports governance for regulated or branded media libraries

2. Automated enrichment of media assets during ingest

Data flow: Aviary Platform to OpenText Core Content - Metadata, then back to Aviary Platform

When new video or audio files are uploaded into Aviary Platform, key technical and business metadata can be sent to OpenText Core Content - Metadata for validation and enrichment. Approved values, such as business unit, project code, audience segment, and usage rights, are then returned to Aviary Platform to complete the asset record.

• Speeds up ingest and reduces manual data entry
• Improves metadata quality before assets are published
• Helps enforce required fields for downstream use

3. Rights and compliance control for publishable media

Data flow: Bi-directional

Use OpenText Core Content - Metadata to manage rights-related metadata such as expiration dates, territory restrictions, talent releases, and usage approvals. Aviary Platform can consume these fields to prevent unauthorized distribution or flag assets that require review before publishing.

• Reduces legal and compliance risk
• Prevents expired or restricted media from being reused
• Supports auditability for content approvals

4. Cross-team search and discovery across content and media repositories

Data flow: Bi-directional

Synchronize key metadata between the two platforms so content teams can discover media assets in Aviary Platform using the same business terms used in OpenText Core Content - Metadata. This is especially useful for marketing, communications, and editorial teams that need to find approved clips, interviews, and audio assets quickly.

• Improves findability across departments
• Reduces duplicate asset creation
• Enables more efficient reuse of approved media

5. Workflow handoff for media review and approval

Data flow: Aviary Platform to OpenText Core Content - Metadata

After editors or media producers complete a draft asset in Aviary Platform, the asset status and review metadata can be sent to OpenText Core Content - Metadata to trigger approval workflows. This supports structured review stages such as draft, legal review, brand review, and approved for publish.

• Creates a clear approval trail
• Improves coordination between creative and governance teams
• Shortens time to publish by standardizing review steps

6. Publishing approved media to downstream systems

Data flow: OpenText Core Content - Metadata to Aviary Platform

Once media assets are approved in OpenText Core Content - Metadata, the final metadata package can be sent to Aviary Platform for distribution to CMS, campaign tools, or other media channels. This ensures only approved assets with complete metadata are available for publishing.

• Supports controlled release of final assets
• Improves consistency across channels
• Reduces the risk of publishing incomplete or unapproved content

7. Reporting on media usage and content performance

Data flow: Aviary Platform to OpenText Core Content - Metadata

Usage data from Aviary Platform, such as asset views, downloads, and publish status, can be transferred into OpenText Core Content - Metadata for reporting and governance dashboards. Business teams can then analyze which media types, campaigns, or regions are generating the most engagement.

• Provides better visibility into asset utilization
• Supports content investment decisions
• Helps identify underused or outdated media

8. Metadata-driven archival and retention management

Data flow: Bi-directional

Use OpenText Core Content - Metadata to define retention rules, archival status, and disposition criteria for media assets managed in Aviary Platform. When assets reach end of life, Aviary Platform can update status and route them for archival or removal based on metadata policy.

• Improves lifecycle management for large media libraries
• Reduces storage and operational overhead
• Supports retention and disposition policies consistently

Together, OpenText Core Content - Metadata and Aviary Platform create a stronger media governance and distribution model, combining structured metadata control with rich media asset management. This integration is especially valuable for marketing, communications, media production, and compliance-driven organizations.