OpenText Core Content - Metadata - Braze Integration and Automation

Common Integration Use Cases Between OpenText Core Content - Metadata and Braze

1. Metadata-driven audience segmentation for targeted campaigns

Data flow: OpenText Core Content - Metadata → Braze

Use governed content metadata such as product line, region, language, customer tier, campaign type, or content approval status to segment audiences in Braze. This allows marketing teams to trigger highly relevant messages based on approved content attributes rather than manually maintained lists.

• Improves campaign precision and personalization
• Reduces manual audience building in marketing operations
• Ensures only approved, compliant content is used in customer outreach

2. Approved asset publishing for cross-channel messaging

Data flow: OpenText Core Content - Metadata → Braze

When a content asset is tagged as approved, localized, or campaign-ready in OpenText Core Content - Metadata, the integration can push the asset reference and metadata into Braze for use in email, push, or in-app campaigns. This helps teams reuse governed content without duplicating effort.

• Speeds up campaign production
• Supports brand and compliance controls
• Reduces the risk of using outdated or unapproved assets

3. Personalized content recommendations based on content taxonomy

Data flow: Bi-directional

OpenText Core Content - Metadata can provide structured content categories, while Braze can send engagement signals such as clicks, opens, and conversions back into the content governance process. This enables teams to refine content classification and improve future recommendations based on what customers actually engage with.

• Improves relevance of future campaigns
• Helps content teams understand which categories perform best
• Supports continuous optimization of content taxonomy and messaging strategy

4. Localization and regional campaign orchestration

Data flow: OpenText Core Content - Metadata → Braze

Use metadata fields such as market, country, language, and legal entity to route localized content into the correct Braze campaign variants. This is especially useful for global organizations managing multiple regional launches, regulatory requirements, and language-specific messaging.

• Streamlines global campaign execution
• Reduces localization errors
• Helps ensure region-specific compliance and messaging consistency

5. Compliance-controlled customer communications

Data flow: OpenText Core Content - Metadata → Braze

Metadata rules in OpenText Core Content - Metadata can enforce whether a content item is approved for external use, restricted by geography, or limited to certain customer segments. Braze can consume these rules to prevent non-compliant content from being included in customer communications.

• Supports legal and regulatory review processes
• Minimizes risk of sending restricted content to the wrong audience
• Improves governance across marketing and content teams

6. Campaign performance reporting tied to content metadata

Data flow: Braze → OpenText Core Content - Metadata

Engagement metrics from Braze such as open rates, click-through rates, and conversion outcomes can be linked back to content metadata in OpenText Core Content - Metadata. This gives content owners and marketers a structured view of which content types, topics, or formats perform best.

• Enables data-driven content strategy
• Improves reporting across campaigns and content libraries
• Helps identify high-performing content attributes for reuse

7. Workflow automation for content lifecycle and campaign readiness

Data flow: Bi-directional

As content moves through review, approval, and publication stages in OpenText Core Content - Metadata, the integration can automatically update Braze campaign readiness status. In return, Braze can notify content teams when an asset is scheduled, launched, or retired, helping coordinate content lifecycle with campaign execution.

• Reduces coordination gaps between content and marketing teams
• Improves visibility into campaign dependencies
• Supports faster launch cycles with fewer manual handoffs