OpenText Core Digital Asset Management - xConnector Integration and Automation

Common Integration Use Cases Between OpenText Core Digital Asset Management and xConnector

OpenText Core Digital Asset Management is typically used to centralize, govern, and distribute approved digital assets such as images, videos, brand files, and campaign content. xConnector is commonly used as an integration layer to connect systems, automate data movement, and orchestrate workflows between business applications. Together, they can streamline content operations, reduce manual handling, and improve asset availability across teams and channels.

1. Automated Asset Publishing from OpenText Core Digital Asset Management to Connected Business Systems

Direction: OpenText Core Digital Asset Management to xConnector to downstream applications

When a new asset is approved in OpenText Core Digital Asset Management, xConnector can automatically distribute it to connected systems such as websites, e-commerce platforms, intranets, or marketing tools. This removes the need for manual downloads and reuploads, ensuring teams always use the latest approved version.

• Business value: Faster content deployment and fewer version control issues
• Typical use: Publish campaign images, product visuals, and brand-approved media to multiple channels

2. Metadata Synchronization for Better Asset Search and Governance

Direction: Bi-directional between OpenText Core Digital Asset Management and xConnector connected systems

xConnector can synchronize metadata such as product codes, campaign names, regions, usage rights, and expiration dates between OpenText Core Digital Asset Management and source systems like PIM, ERP, or CRM. This keeps asset records consistent and improves searchability, compliance, and reporting.

• Business value: Better governance and easier asset discovery
• Typical use: Update asset metadata automatically when product or campaign data changes in another system

3. Automated Asset Ingestion from Creative Production Tools

Direction: xConnector to OpenText Core Digital Asset Management

Creative teams often produce files in design, video, or editing tools before assets are ready for enterprise use. xConnector can move finalized files and related metadata into OpenText Core Digital Asset Management for review, approval, and storage. This creates a controlled intake process and reduces the risk of unmanaged files circulating by email or shared drives.

• Business value: Centralized asset intake and improved content control
• Typical use: Ingest finished campaign files from production systems into the DAM for approval and distribution

4. Rights and Expiration Management Across Channels

Direction: Bi-directional between OpenText Core Digital Asset Management and xConnector connected systems

OpenText Core Digital Asset Management can store usage rights, license terms, and expiration dates for each asset. xConnector can push this information to downstream systems so expired or restricted assets are automatically removed, hidden, or flagged for review. This helps reduce legal and compliance risk.

• Business value: Lower risk of unauthorized asset use
• Typical use: Automatically disable expired campaign images on websites or in partner portals

5. Product Content Enrichment for Commerce and Sales Teams

Direction: OpenText Core Digital Asset Management to xConnector to commerce or sales platforms

Marketing and product teams can store approved product images, lifestyle photography, and videos in OpenText Core Digital Asset Management. xConnector can then attach the correct assets to product records in commerce or sales systems based on SKU, category, or region. This improves product presentation and reduces manual content assembly.

• Business value: Faster product launches and more consistent customer-facing content
• Typical use: Link approved images to product pages or sales enablement materials

6. Workflow Triggering for Asset Review and Approval

Direction: xConnector to OpenText Core Digital Asset Management and back

xConnector can trigger review workflows in OpenText Core Digital Asset Management when new content is submitted from external systems. Once reviewers approve or reject the asset, the status can be sent back to the originating system so stakeholders know whether the content is ready for use.

• Business value: Faster approvals and clearer accountability
• Typical use: Route partner-submitted assets through brand and legal review before publication

7. Asset Usage Tracking and Reporting Across Enterprise Systems

Direction: Bi-directional between OpenText Core Digital Asset Management and xConnector connected analytics or reporting tools

xConnector can collect asset usage data from websites, portals, and other downstream systems and send it back to OpenText Core Digital Asset Management or a reporting platform. This enables teams to see which assets are used most often, where they are deployed, and which content drives engagement.

• Business value: Better content investment decisions and performance visibility
• Typical use: Track campaign asset usage across regions and channels for marketing reporting

8. Partner and Agency Content Exchange

Direction: Bi-directional between OpenText Core Digital Asset Management and external partner systems via xConnector

External agencies, distributors, and partners often need controlled access to approved assets and may also submit new content for review. xConnector can manage secure exchange between OpenText Core Digital Asset Management and partner systems, allowing assets to be shared, updated, and tracked without exposing the core repository directly.

• Business value: Secure collaboration with external stakeholders
• Typical use: Share approved brand assets with agencies and collect localized versions for approval