OpenText Core Experience Insights - Adobe Stock Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Adobe Stock

OpenText Core Experience Insights helps organizations measure how users interact with content and applications, while Adobe Stock provides licensed creative assets such as images, videos, templates, and illustrations. Together, they can support content operations, digital experience optimization, and marketing performance improvement.

1. Measure Which Adobe Stock Assets Drive the Best Engagement

Data flow: Adobe Stock to OpenText Core Experience Insights

Track how licensed Adobe Stock assets perform once published in websites, intranets, campaigns, or digital portals. OpenText Core Experience Insights can measure clicks, time on page, conversion contribution, and content engagement tied to pages using specific stock assets.

• Identify which image styles, themes, or formats improve user engagement
• Reduce underperforming creative choices in future campaigns
• Help marketing and content teams select assets based on actual usage data

2. Optimize Content Libraries Based on Asset Usage Patterns

Data flow: OpenText Core Experience Insights to Adobe Stock

Use engagement analytics from OpenText Core Experience Insights to determine which content topics, page types, or campaign themes are most popular. Feed those insights into Adobe Stock search and procurement workflows so creative teams can source relevant assets faster.

• Align stock asset selection with proven audience interests
• Shorten creative production cycles by focusing on high-demand themes
• Improve consistency across digital channels and campaigns

3. Improve Digital Workplace Content Adoption with Better Visual Assets

Data flow: Bi-directional

For internal portals, knowledge bases, and employee communications, OpenText Core Experience Insights can show which pages or articles are most used and where users drop off. Adobe Stock can then supply more effective visuals, banners, and illustrations for low-performing content areas. Updated content can be monitored again to confirm improvement.

• Increase employee engagement with internal communications
• Improve navigation and readability of knowledge articles
• Support continuous improvement of digital workplace experiences

4. Support Campaign A B Testing for Creative Asset Performance

Data flow: Adobe Stock to OpenText Core Experience Insights

Marketing teams can publish multiple campaign variants using different Adobe Stock images or videos. OpenText Core Experience Insights can compare performance across variants to determine which creative assets generate stronger engagement, lead submissions, or content completion rates.

• Validate creative decisions with measurable user behavior
• Improve campaign ROI by selecting the best performing visuals
• Provide evidence for future creative briefs and asset sourcing

5. Identify Content Gaps and Source Stock Assets to Fill Them

Data flow: OpenText Core Experience Insights to Adobe Stock

Analytics can reveal pages, journeys, or content categories with high traffic but weak engagement. Those gaps often indicate missing or ineffective visuals. Content teams can use Adobe Stock to quickly source relevant imagery or video to improve those pages.

• Address weak engagement on high-value content
• Reduce time spent searching for suitable creative assets
• Support faster content refresh cycles across teams

6. Track Adoption of New Brand or Campaign Assets Across Channels

Data flow: Bi-directional

When new Adobe Stock assets are introduced into brand campaigns or digital properties, OpenText Core Experience Insights can track adoption and performance across channels. If certain assets are not being used or are underperforming, teams can adjust asset libraries or content guidelines accordingly.

• Monitor rollout effectiveness of new visual standards
• Ensure teams use approved assets consistently
• Reduce waste from unused or ineffective creative content

7. Improve Self-Service Content Creation for Distributed Teams

Data flow: OpenText Core Experience Insights to Adobe Stock

Regional marketing, HR, and communications teams often need quick access to relevant visuals. OpenText Core Experience Insights can show which content types and formats resonate with each audience segment, and Adobe Stock can be used to provide localized or audience-specific assets that match those preferences.

• Enable faster self-service content creation
• Support localized and audience-specific messaging
• Reduce dependency on central creative teams for every request

8. Measure the Impact of Visual Refreshes on User Experience

Data flow: Adobe Stock to OpenText Core Experience Insights

When a website, portal, or campaign is refreshed with new Adobe Stock visuals, OpenText Core Experience Insights can measure whether the update improves engagement, navigation, or conversion. This helps teams quantify the business impact of design and content changes.

• Prove the value of visual redesign initiatives
• Support data-driven content governance
• Guide future investment in creative and experience improvements