Agility - OpenText Core Experience Insights Integration and Automation

Common Integration Use Cases Between Agility and OpenText Core Experience Insights

1. Content Performance Optimization for Marketing Pages

Data flow: Agility → OpenText Core Experience Insights

Publish landing pages, campaign pages, and product content in Agility, then send page and content interaction data to OpenText Core Experience Insights to measure engagement, scroll depth, click-throughs, and conversion behavior. Marketing teams can identify which headlines, layouts, calls to action, and content blocks drive the best results, then update Agility content based on evidence rather than assumptions.

Business value: Improves campaign ROI, increases conversion rates, and reduces time spent on manual reporting.

2. Digital Experience Adoption Tracking for Internal Portals

Data flow: Agility → OpenText Core Experience Insights

Use Agility to manage content for employee portals, knowledge hubs, or intranet pages, and use OpenText Core Experience Insights to track adoption of key resources such as policy pages, onboarding content, and self-service articles. HR, communications, and workplace teams can see which content is being used, which pages are ignored, and where employees drop off.

Business value: Supports better internal communications, improves employee self-service, and highlights content gaps.

3. Content Governance and Lifecycle Improvement

Data flow: OpenText Core Experience Insights → Agility

Analyze content usage patterns in OpenText Core Experience Insights and feed those insights back into Agility to guide content retirement, refresh cycles, and prioritization. Pages with low engagement can be reviewed for relevance, while high-performing content can be duplicated or expanded across other channels.

Business value: Reduces content sprawl, improves content quality, and helps teams focus on high-value assets.

4. Personalized Content Strategy Based on Audience Behavior

Data flow: OpenText Core Experience Insights → Agility

Use behavioral insights from OpenText Core Experience Insights to identify audience segments, preferred topics, and common navigation paths, then adjust content structures in Agility to better match user needs. For example, if users consistently engage with certain service topics or product categories, content teams can create more targeted landing pages and content journeys.

Business value: Enables more relevant content experiences and improves audience engagement.

5. A/B Testing and Content Variant Analysis

Data flow: Agility → OpenText Core Experience Insights

Publish multiple content variants in Agility for headlines, hero sections, or page layouts, then use OpenText Core Experience Insights to compare engagement and conversion outcomes. The results can be used to standardize the best-performing version in Agility and retire weaker variants.

Business value: Supports data-driven content decisions and improves marketing effectiveness.

6. Cross-Channel Experience Measurement

Data flow: Agility → OpenText Core Experience Insights

Deliver content from Agility to websites, mobile apps, and other digital touchpoints, then consolidate interaction data in OpenText Core Experience Insights to understand how users engage across channels. This helps digital teams compare performance by channel, identify inconsistent experiences, and optimize content distribution strategies.

Business value: Provides a unified view of content effectiveness across channels and supports omnichannel optimization.

7. Continuous Improvement for Self-Service and Support Content

Data flow: OpenText Core Experience Insights → Agility

Track how users interact with help articles, FAQs, and support content delivered through Agility, then use OpenText Core Experience Insights to identify where users abandon tasks or search repeatedly for the same information. Content owners can update Agility pages to improve clarity, restructure navigation, or add missing support topics.

Business value: Reduces support burden, improves self-service success, and lowers operational costs.

8. Executive Reporting for Content and Experience Teams

Data flow: Agility → OpenText Core Experience Insights

Combine content publishing data from Agility with engagement metrics from OpenText Core Experience Insights to create executive dashboards for marketing, digital workplace, and customer experience leaders. These reports can show content freshness, usage trends, top-performing pages, and underperforming assets, helping leadership prioritize investment and staffing.

Business value: Improves visibility into content operations and supports better strategic planning.