OpenText Core Experience Insights - Axiell Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Axiell

OpenText Core Experience Insights helps organizations measure how users interact with content and applications, while Axiell supports collection management, digital preservation, and public access for museums, libraries, and archives. Together, they can help cultural heritage institutions understand how digital collections are used, improve discovery experiences, and optimize internal workflows.

1. Measure public engagement with digital collections and exhibits

Data flow: Axiell to OpenText Core Experience Insights

Publishers and digital teams can send usage data from Axiell-powered collection portals, exhibit pages, and object records into OpenText Core Experience Insights to track which collections, artifacts, or exhibits attract the most attention. This helps institutions identify high-value content, understand visitor behavior, and prioritize digitization or promotion efforts based on actual usage patterns.

• Track views, searches, downloads, and time spent on specific collection items
• Compare engagement across exhibitions, themes, or audience segments
• Use insights to improve homepage placement, navigation, and featured content

2. Optimize search and discovery experiences for researchers and visitors

Data flow: Axiell to OpenText Core Experience Insights

Axiell search logs and user interaction data can be analyzed in OpenText Core Experience Insights to identify failed searches, common query terms, and drop-off points in the discovery journey. Libraries, archives, and museums can use this information to refine metadata, improve taxonomy, and adjust search relevance so users find materials faster.

• Identify terms that return no results or poor matches
• Spot patterns in search refinements and abandoned sessions
• Improve metadata quality and subject tagging based on real user behavior

3. Monitor adoption of new collection management workflows

Data flow: Axiell to OpenText Core Experience Insights

When Axiell workflows are updated for cataloging, preservation, or digital asset handling, OpenText Core Experience Insights can measure whether staff are using the new process as intended. This is useful during system rollouts, policy changes, or training programs, where leaders need to confirm adoption and identify steps that create friction.

• Track usage of new forms, fields, or workflow steps
• Measure completion rates and time spent in key tasks
• Detect where staff abandon or bypass the intended process

4. Improve staff training and support for collection teams

Data flow: Bi-directional

Axiell usage patterns can be combined with OpenText Core Experience Insights to identify where curators, archivists, and catalogers struggle most. Training teams can use this data to tailor learning content, while support teams can proactively address recurring issues. This creates a feedback loop between operational use and enablement programs.

• Correlate low adoption areas with training gaps
• Prioritize help content for frequently used but error-prone tasks
• Use behavior data to support role-based onboarding

5. Support digital preservation prioritization based on audience demand

Data flow: Axiell to OpenText Core Experience Insights

Institutions can use OpenText Core Experience Insights to determine which digital assets, collections, or archival materials receive the most attention from users. That insight can feed back into Axiell preservation planning so teams can prioritize high-demand or high-risk assets for digitization, metadata enrichment, or preservation review.

• Identify frequently accessed or heavily referenced items
• Align preservation effort with public and research demand
• Support evidence-based decisions for digitization roadmaps

6. Track the impact of metadata improvements on content discovery

Data flow: Bi-directional

After Axiell metadata updates, controlled vocabulary changes, or record enrichment, OpenText Core Experience Insights can measure whether users find content more easily and engage more deeply. This allows collection teams to validate whether metadata improvements are delivering measurable business value.

• Compare search success before and after metadata changes
• Measure changes in page views, session depth, and content access
• Use evidence to justify ongoing metadata cleanup initiatives

7. Create executive dashboards for digital access and engagement performance

Data flow: Axiell to OpenText Core Experience Insights

Leadership teams can combine Axiell content and access data with OpenText Core Experience Insights analytics to build dashboards that show how collections are performing across digital channels. This supports reporting for board members, grant funders, and public stakeholders by linking preservation activity to measurable audience reach.

• Show top accessed collections and growth trends over time
• Report on digital reach by institution, department, or program
• Connect content investment to public engagement outcomes

These integrations help cultural heritage organizations move from basic content management to evidence-based digital stewardship, improving both user experience and operational decision-making.