OpenText Core Experience Insights - OpenText Push Notifications for Cloud Messaging Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and OpenText Push Notifications for Cloud Messaging

1. Low Adoption Alerting for Internal Applications

Data flow: OpenText Core Experience Insights → OpenText Push Notifications for Cloud Messaging

Use experience analytics to detect when a new internal application, portal, or feature is underused by a target user group. When adoption falls below a defined threshold, automatically trigger push notifications to the affected users with a reminder, quick-start guide, or training link. This helps digital workplace teams improve rollout success and reduce support calls.

• Business value: Faster adoption of new tools and features
• Operational benefit: Automated follow-up instead of manual outreach
• Typical users: Digital workplace, IT enablement, training teams

2. Real-Time Engagement Based on User Behavior

Data flow: OpenText Core Experience Insights → OpenText Push Notifications for Cloud Messaging

Analyze user interaction patterns to identify when users abandon a process, stop engaging with content, or repeatedly fail to complete a task. Send a contextual push notification with the next best action, such as a help article, a support contact, or a prompt to resume the workflow. This is especially useful for onboarding journeys, self-service portals, and customer-facing applications.

• Business value: Higher completion rates and better user experience
• Operational benefit: Timely intervention based on actual behavior
• Typical users: Customer experience, support operations, product teams

3. Content Performance Driven Notification Campaigns

Data flow: OpenText Core Experience Insights → OpenText Push Notifications for Cloud Messaging

Measure which documents, knowledge articles, or application pages generate the most engagement, then automatically promote high-value content through push notifications to relevant audiences. For example, if a policy update or product announcement is receiving strong internal attention, notify additional employees or customer segments who have not yet viewed it. This improves content reach and ensures important information is not missed.

• Business value: Better content visibility and message consistency
• Operational benefit: Data-driven targeting of notifications
• Typical users: Communications, HR, compliance, marketing

4. Proactive Support for High Friction User Journeys

Data flow: OpenText Core Experience Insights → OpenText Push Notifications for Cloud Messaging

Identify pages, forms, or workflows where users spend excessive time, repeat actions, or exit before completion. Trigger a push notification offering assistance, such as a guided walkthrough, FAQ, or live support option. This is valuable for HR onboarding, procurement approvals, claims processing, and other high-friction business processes.

• Business value: Reduced process abandonment and fewer support tickets
• Operational benefit: Early detection of user friction points
• Typical users: Process owners, service desk, operations teams

5. Segment-Based Notification Targeting Using Engagement Insights

Data flow: OpenText Core Experience Insights → OpenText Push Notifications for Cloud Messaging

Use analytics to segment users based on engagement level, content preferences, or application usage frequency. Then send push notifications tailored to each segment, such as reminders for infrequent users, advanced tips for power users, or feature announcements for active users. This creates more relevant communication and reduces notification fatigue.

• Business value: Improved relevance and response rates
• Operational benefit: More precise audience targeting
• Typical users: Digital experience, CRM, internal communications

6. Closed-Loop Improvement for Digital Workplace Programs

Data flow: Bi-directional

Use Core Experience Insights to measure the impact of push notification campaigns on user behavior, then refine notification timing, content, and audience based on the results. For example, if a notification drives users to a policy page but does not increase completion of the related action, adjust the message or link destination and test again. This supports continuous improvement across digital workplace and customer engagement programs.

• Business value: Better campaign performance over time
• Operational benefit: Feedback loop between analytics and engagement
• Typical users: Experience optimization, analytics, communications

7. Operational Alerts for Critical Content or Workflow Events

Data flow: OpenText Core Experience Insights → OpenText Push Notifications for Cloud Messaging

When analytics show unusual spikes in access to a policy, procedure, or operational dashboard, send push notifications to responsible teams so they can investigate potential issues, outages, or urgent business changes. This is useful for compliance teams, IT operations, and business continuity groups that need fast awareness of emerging activity patterns.

• Business value: Faster response to emerging operational issues
• Operational benefit: Real-time awareness of abnormal usage trends
• Typical users: IT operations, compliance, business continuity

8. Notification Effectiveness Measurement and Optimization

Data flow: OpenText Push Notifications for Cloud Messaging → OpenText Core Experience Insights

Track how users respond after receiving push notifications, including whether they open the app, view the targeted content, or complete the intended action. Feed this data into Core Experience Insights to evaluate notification effectiveness by audience, message type, and timing. This helps teams improve engagement strategies and focus on the notifications that drive measurable outcomes.

• Business value: Higher return on engagement campaigns
• Operational benefit: Clear visibility into notification impact
• Typical users: Marketing, product, digital workplace, analytics