OpenText Core Experience Insights - Tenovos Integration and Automation

Common Integration Use Cases Between OpenText Core Experience Insights and Tenovos

1. Measure asset engagement across digital channels

Data flow: Tenovos to OpenText Core Experience Insights

Publish asset usage and interaction data from Tenovos into OpenText Core Experience Insights to measure how marketing content performs across campaigns, portals, and internal content hubs. This helps teams understand which assets are viewed, reused, shared, or ignored, and which content types drive the strongest engagement.

• Track asset views, downloads, shares, and repeat usage
• Compare performance by campaign, audience, region, or channel
• Identify high-performing creative formats and underused assets

Business value: Improves content ROI and supports data-driven content planning.

2. Identify content adoption patterns for internal teams

Data flow: OpenText Core Experience Insights to Tenovos

Send user interaction insights from OpenText Core Experience Insights back to Tenovos so marketing and content operations teams can see which assets are actually being adopted by sales, field teams, or partner users. This supports better asset curation and helps teams retire low-value content.

• Analyze adoption by user group, role, or business unit
• Spot content that is frequently accessed but not reused
• Prioritize updates to assets with declining engagement

Business value: Reduces content clutter and improves relevance of the asset library.

3. Optimize campaign content based on engagement analytics

Data flow: Bi-directional

Use Tenovos as the content source of truth and OpenText Core Experience Insights as the engagement measurement layer. Campaign teams can review performance analytics from OpenText and then update asset metadata, variants, or distribution rules in Tenovos to improve future campaign outcomes.

• Link campaign assets to engagement metrics
• Refine asset versions based on audience response
• Support A/B testing of creative and messaging

Business value: Shortens the feedback loop between content production and campaign optimization.

4. Surface underperforming assets for review and retirement

Data flow: OpenText Core Experience Insights to Tenovos

Feed low-engagement signals from OpenText Core Experience Insights into Tenovos to flag assets that are not contributing to business goals. Content managers can then review whether the asset should be revised, re-tagged, redistributed, or archived.

• Detect assets with low views or short dwell time
• Flag stale content by campaign or publication date
• Trigger review workflows for content owners

Business value: Lowers storage and governance overhead while improving content quality.

5. Improve metadata and taxonomy based on usage behavior

Data flow: OpenText Core Experience Insights to Tenovos

Use interaction data from OpenText Core Experience Insights to identify how users search for, access, and consume content, then update Tenovos metadata and taxonomy accordingly. This helps content teams align tagging and classification with real user behavior rather than assumptions.

• Analyze search terms and navigation paths
• Adjust metadata fields and tagging standards
• Improve findability for high-demand content

Business value: Increases asset discoverability and reduces time spent searching for content.

6. Track content performance by audience segment

Data flow: Tenovos to OpenText Core Experience Insights

Send asset and audience context from Tenovos into OpenText Core Experience Insights to measure how different segments respond to specific content. This is useful for enterprise marketing teams managing multiple brands, regions, or customer personas.

• Compare engagement by segment, geography, or business line
• Identify content preferences by audience type
• Support localized or persona-based content strategies

Business value: Enables more targeted content planning and better audience alignment.

7. Create executive reporting on content ROI and adoption

Data flow: Bi-directional

Combine Tenovos content inventory data with OpenText Core Experience Insights engagement metrics to build executive dashboards showing content reach, adoption, and performance. This gives leadership a clear view of which content investments are delivering value and where to focus future spend.

• Correlate content production volume with usage outcomes
• Report on top assets, channels, and campaigns
• Support quarterly business reviews and content governance meetings

Business value: Improves decision-making around content investment and governance.