Salsify - OpenText Extended ECM - Content Server Integration and Automation

Common Integration Use Cases Between Salsify and OpenText Extended ECM - Content Server

Below are practical integration scenarios where Salsify and OpenText Extended ECM - Content Server complement each other to improve product content governance, collaboration, and omnichannel publishing.

1. Controlled Product Content Repository for Approved Assets

Data flow: OpenText Extended ECM - Content Server to Salsify

Use OpenText Extended ECM - Content Server as the governed source for approved product documents, compliance files, packaging artwork, and legal disclaimers, then sync selected assets and metadata into Salsify for syndication to retail channels.

• Marketing and compliance teams store final approved files in OpenText with version control and retention policies.
• Salsify receives only approved assets for product detail pages and retailer feeds.
• Reduces the risk of publishing outdated or non-compliant content.

2. Product Launch Content Collaboration and Approval Workflow

Data flow: Bi-directional

Coordinate new product launches by using OpenText Extended ECM - Content Server for document review and approval workflows, while Salsify manages product attributes, digital assets, and channel-ready content for launch execution.

• Product managers initiate launch content packages in OpenText.
• Reviewers approve claims, packaging, and regulatory documents before release.
• Approved content is pushed to Salsify for retailer syndication and e-commerce publishing.
• Status updates from Salsify can be reflected back to OpenText for launch tracking.

3. Packaging Artwork and Label Compliance Management

Data flow: OpenText Extended ECM - Content Server to Salsify

Manage packaging artwork, label copy, ingredient statements, and regulatory inserts in OpenText Extended ECM - Content Server, then publish the approved product-facing content to Salsify for use across digital shelf channels.

• Regulatory and legal teams maintain controlled artwork versions in OpenText.
• Salsify receives the latest approved label content for online product pages and marketplace listings.
• Helps ensure consistency between physical packaging and digital product content.

4. Digital Asset Governance for Product Marketing Materials

Data flow: OpenText Extended ECM - Content Server to Salsify

Store master marketing assets such as lifestyle images, spec sheets, brochures, and videos in OpenText Extended ECM - Content Server, then distribute approved assets to Salsify for channel-specific product enrichment.

• Creative teams manage master files and approvals in OpenText.
• Salsify consumes approved assets for retailer portals and brand.com product pages.
• Improves asset reuse and reduces duplicate file storage across teams.

5. Product Master Data and Supporting Documentation Synchronization

Data flow: Bi-directional

Synchronize core product metadata from Salsify with supporting documentation stored in OpenText Extended ECM - Content Server, creating a complete product record across commercial and governance systems.

• Salsify holds product attributes, channel content, and enrichment data.
• OpenText stores supporting documents such as certificates, test reports, and technical data sheets.
• Users can access linked documentation directly from the product record for audits and internal review.

6. Audit-Ready Content Traceability for Regulated Products

Data flow: Bi-directional

For regulated industries such as food, beverage, cosmetics, and household goods, integrate Salsify with OpenText Extended ECM - Content Server to maintain traceability between published product content and the approved source documents behind it.

• OpenText retains approval history, records, and compliance evidence.
• Salsify stores the published consumer-facing content and channel-specific variations.
• Supports faster response to audits, recalls, and retailer content disputes.

7. Retailer Content Exception Management

Data flow: Salsify to OpenText Extended ECM - Content Server

When retailer content issues, missing assets, or compliance exceptions are identified in Salsify, automatically create a case or document package in OpenText Extended ECM - Content Server for investigation and resolution.

• Salsify flags incomplete or rejected product listings.
• OpenText captures the issue, related documents, and remediation workflow.
• Cross-functional teams can track resolution status and maintain a full record of corrective actions.

8. Retention and Records Management for Product Content Lifecycle

Data flow: Salsify to OpenText Extended ECM - Content Server

At the end of a product lifecycle, archive final product content, approved assets, and channel publication records from Salsify into OpenText Extended ECM - Content Server for long-term retention and records management.

• Supports legal hold, retention schedules, and disposition policies.
• Preserves evidence of what content was published, when, and to which channels.
• Reduces operational risk and simplifies content governance after product discontinuation.