OpenText Magellan BI & Reporting - Brandfolder Integration and Automation

Common Integration Use Cases Between OpenText Magellan BI & Reporting and Brandfolder

1. Brand Asset Usage and Performance Dashboards

Data flow: Brandfolder → OpenText Magellan BI & Reporting

Connect Brandfolder usage data, such as asset downloads, views, shares, and search activity, into OpenText Magellan BI & Reporting to create executive dashboards for marketing and brand teams. This gives visibility into which assets are being used most, which campaigns are driving engagement, and where content gaps exist.

• Track top-performing assets by region, product line, or campaign
• Identify underused assets that may need better tagging or promotion
• Measure adoption of approved brand content across teams and agencies

2. Campaign Content Effectiveness Reporting

Data flow: Brandfolder → OpenText Magellan BI & Reporting

Marketing teams can combine Brandfolder asset metadata with campaign results from other business systems in OpenText Magellan BI & Reporting to evaluate which creative assets support the strongest outcomes. This helps teams compare asset formats, messaging variants, and audience segments to improve future campaign planning.

• Compare performance of images, videos, and documents across campaigns
• Correlate asset usage with lead generation or conversion metrics
• Support post-campaign reviews with standardized reporting

3. Brand Compliance and Governance Monitoring

Data flow: Brandfolder → OpenText Magellan BI & Reporting

Use Brandfolder metadata and approval status data in OpenText Magellan BI & Reporting to monitor whether teams are using approved, current brand assets. This is valuable for organizations with distributed marketing teams, franchises, or partner networks that need consistent brand execution.

• Report on expired, unapproved, or duplicate assets in circulation
• Monitor compliance by business unit, geography, or external partner
• Reduce risk of outdated logos, messaging, or product visuals being used

4. Content Lifecycle and Repository Health Analytics

Data flow: Brandfolder → OpenText Magellan BI & Reporting

Integrate Brandfolder content inventory and metadata into OpenText Magellan BI & Reporting to analyze the health of the digital asset library. Teams can identify content sprawl, aging assets, missing metadata, and storage inefficiencies, helping improve governance and searchability.

• Track asset age, version history, and archival candidates
• Identify folders or collections with poor metadata completeness
• Support cleanup initiatives and content rationalization

5. Executive Reporting for Brand Operations

Data flow: Brandfolder → OpenText Magellan BI & Reporting

Brand operations leaders can use OpenText Magellan BI & Reporting to consolidate Brandfolder activity into operational reports for leadership teams. This provides a clear view of asset production, approval throughput, and content distribution across the organization.

• Measure time from asset upload to approval and publication
• Report on team productivity and content turnaround times
• Support budget and staffing decisions with usage trends

6. Asset Demand Planning for Marketing and Product Teams

Data flow: Brandfolder → OpenText Magellan BI & Reporting

By analyzing search terms, download patterns, and asset requests from Brandfolder in OpenText Magellan BI & Reporting, organizations can forecast what content will be needed next. This helps marketing and product teams prioritize new asset creation based on actual demand rather than assumptions.

• Identify frequently searched but unavailable assets
• Prioritize creation of high-demand product images, sales sheets, and campaign kits
• Improve planning for launches, promotions, and seasonal campaigns

7. Cross-System Content Performance and Business Outcome Analysis

Data flow: Bi-directional, with Brandfolder feeding asset data into OpenText Magellan BI & Reporting and business outcome data returning from other systems into the reporting layer

Use Brandfolder as the source of truth for approved assets while OpenText Magellan BI & Reporting combines that asset data with sales, web, or CRM metrics from other systems. This enables a more complete view of how specific branded content contributes to business outcomes.

• Link asset usage to pipeline, revenue, or web engagement
• Compare performance across campaigns, products, and markets
• Support data-driven decisions on creative strategy and content investment