OpenText DAM (OTMM) - Frontify Integration and Automation

Common Integration Use Cases Between OpenText DAM (OTMM) and Frontify

OpenText DAM (OTMM) and Frontify complement each other well in enterprise content operations. OTMM is strong in managing large volumes of rich media, product imagery, campaign assets, and broadcast content, while Frontify excels at brand governance, brand guidelines, and controlled asset distribution for marketing and design teams. Integrating the two platforms helps organizations keep a single source of truth for approved brand assets while maintaining operational control over high-value media in the DAM.

1. Publish approved brand assets from OpenText DAM (OTMM) to Frontify

Data flow: OpenText DAM (OTMM) to Frontify

Marketing teams often store master campaign images, logos, event photography, and video clips in OTMM after production and approval. Once assets are finalized, they can be automatically published to Frontify for use in brand guidelines, campaign toolkits, and internal brand portals.

• OTMM remains the system of record for master files and metadata
• Frontify receives only approved, brand-safe renditions and derivatives
• Brand teams can expose the right assets to regional teams without giving access to the full DAM

Business value: Faster asset distribution, reduced duplication, and stronger brand control.

2. Sync brand-approved logos, templates, and campaign visuals from Frontify to OpenText DAM (OTMM)

Data flow: Frontify to OpenText DAM (OTMM)

When brand teams create or approve logos, visual identity elements, campaign templates, or seasonal brand kits in Frontify, those assets can be pushed into OTMM for broader operational use across product, marketing, and channel teams.

• Frontify acts as the governance layer for approved brand materials
• OTMM stores the assets alongside related product, campaign, or event content
• Metadata such as brand, region, campaign, and usage rights can be carried over

Business value: Ensures downstream teams use only current, approved brand assets while avoiding manual re-uploading.

3. Link product imagery in OpenText DAM (OTMM) to brand guidelines in Frontify

Data flow: Bi-directional

Product marketing teams can manage product images in OTMM and reference them directly from Frontify brand pages, style guides, or launch playbooks. This gives designers and marketers immediate access to approved product visuals within the brand context.

• Frontify displays curated product imagery from OTMM
• OTMM receives usage context such as campaign, region, or product line
• Teams can maintain consistency between product presentation and brand standards

Business value: Improves alignment between product marketing and brand governance, especially for launches and seasonal promotions.

4. Automate campaign asset distribution from OpenText DAM (OTMM) to Frontify for regional teams

Data flow: OpenText DAM (OTMM) to Frontify

Global marketing teams often create a master campaign in OTMM, including images, videos, event assets, and channel-specific renditions. Frontify can then serve as the localized access point for regional teams, who need approved assets and usage instructions in one place.

• OTMM stores master campaign files and renditions
• Frontify presents region-specific collections, usage notes, and brand rules
• Local teams can quickly find the correct asset version for their market

Business value: Speeds campaign rollout across markets and reduces the risk of using outdated or non-compliant assets.

5. Use Frontify as the brand front end for OTMM-managed media libraries

Data flow: OpenText DAM (OTMM) to Frontify

Organizations can use Frontify as the user-friendly access layer for non-DAM users while OTMM continues to manage the underlying media library. This is especially useful for sales, HR, retail, and external agencies that need brand-approved content but do not need full DAM access.

• Frontify provides a simplified, branded interface
• OTMM handles storage, versioning, metadata, and rights management
• Users access only curated collections relevant to their role or region

Business value: Reduces training and support effort while extending asset access to more business users.

6. Synchronize asset status and approvals between Frontify and OpenText DAM (OTMM)

Data flow: Bi-directional

When an asset is approved, updated, or retired in one platform, the status can be synchronized to the other platform. This is useful for maintaining consistent governance across brand and media operations.

• Approved assets in OTMM can be marked as ready for brand use in Frontify
• Retired or replaced assets in Frontify can trigger deprecation in OTMM
• Version control helps prevent teams from using obsolete content

Business value: Reduces compliance risk and ensures teams always work from the latest approved version.

7. Connect broadcast and event media in OpenText DAM (OTMM) to brand storytelling in Frontify

Data flow: OpenText DAM (OTMM) to Frontify

For organizations managing event footage, corporate videos, or broadcast assets, OTMM can store the high-resolution masters and edited clips. Frontify can then surface selected assets in brand storytelling pages, internal communications hubs, or campaign recap sections.

• OTMM manages large video files, derivatives, and usage rights
• Frontify curates approved clips for internal and external brand communication
• Teams can align visual storytelling with brand messaging

Business value: Improves reuse of high-value media assets and strengthens brand consistency across channels.

In summary, integrating OpenText DAM (OTMM) and Frontify creates a practical operating model where OTMM manages rich media at scale and Frontify governs how approved assets are presented, shared, and used across the business. This combination supports faster content delivery, better brand compliance, and more efficient collaboration between marketing, design, product, and regional teams.