OpenText SMS & Email Notifications for Cloud Messaging - Integration and Automation

Common Integration Use Cases Between OpenText SMS & Email Notifications for Cloud Messaging and Loci

OpenText SMS & Email Notifications for Cloud Messaging is well suited for transactional alerts, confirmations, and workflow-driven communications, while Loci adds AI-powered content recommendations based on user behavior and content analysis. Together, they can improve engagement by delivering the right content and the right notification at the right time.

1. Personalized content alert notifications

Data flow: Loci to OpenText SMS & Email Notifications for Cloud Messaging

Loci identifies content that matches a user’s behavior, preferences, or recent activity, then sends the recommended content details to OpenText for delivery via SMS or email. This is useful for media, publishing, training, and customer portals where timely content discovery drives engagement.

• Example: A user reads several articles on supply chain topics, and Loci recommends a related whitepaper or webinar.
• Business value: Higher content consumption, better click-through rates, and improved user retention.

2. Workflow-triggered recommendation emails after user actions

Data flow: Bi-directional

When a user completes a key action in a cloud application, OpenText sends a confirmation message and Loci provides a relevant next-best content recommendation to include in the same communication or a follow-up message. This creates a seamless post-action experience.

• Example: After a customer downloads a product brochure, they receive a confirmation email with recommended case studies and comparison guides.
• Business value: Better conversion from interest to action and more efficient nurture workflows.

3. Personalized onboarding and adoption messaging

Data flow: Loci to OpenText SMS & Email Notifications for Cloud Messaging

Loci analyzes user behavior during onboarding and recommends help articles, tutorials, or training content based on what the user is viewing or struggling with. OpenText delivers those recommendations through email or SMS as part of the onboarding workflow.

• Example: A new portal user who repeatedly visits setup pages receives a message with recommended setup videos and FAQs.
• Business value: Faster onboarding, reduced support burden, and improved product adoption.

4. Re-engagement campaigns for inactive users

Data flow: Loci to OpenText SMS & Email Notifications for Cloud Messaging

Loci identifies content categories or assets that historically re-engage dormant users, then OpenText sends targeted notifications with those recommendations. This is especially useful for subscription services, internal knowledge portals, and customer communities.

• Example: A user who has not logged in for 30 days receives an email featuring recommended content based on their prior reading history.
• Business value: Improved reactivation rates and more efficient retention campaigns.

5. Event and webinar follow-up with tailored content

Data flow: Bi-directional

After a user registers for or attends an event, OpenText sends reminders and follow-up messages while Loci selects the most relevant post-event content based on session attendance, engagement patterns, or topic interest. This supports marketing and customer education teams.

• Example: A webinar attendee receives a follow-up email with recommended recordings, related articles, and product documentation.
• Business value: Stronger event ROI, better lead nurturing, and more relevant follow-up communication.

6. Support portal guidance and self-service deflection

Data flow: Loci to OpenText SMS & Email Notifications for Cloud Messaging

When users search a support portal or knowledge base, Loci recommends the most relevant help content. OpenText can then send a notification with those recommendations if the user abandons the session or requests a follow-up by email or SMS.

• Example: A customer searches for billing help, leaves the portal, and later receives a message with recommended troubleshooting articles and how-to guides.
• Business value: Reduced case volume, faster issue resolution, and improved customer satisfaction.

7. Personalized renewal and upsell communications

Data flow: Loci to OpenText SMS & Email Notifications for Cloud Messaging

Loci uses user behavior and content engagement to determine which product, service, or educational content is most relevant for renewal or upsell messaging. OpenText delivers the notification at the right time through the preferred channel.

• Example: A customer frequently engaging with advanced feature documentation receives an email highlighting premium training content and upgrade options.
• Business value: More relevant commercial outreach, improved renewal engagement, and higher upsell conversion.

8. Internal knowledge distribution for employee communications

Data flow: Bi-directional

Loci recommends internal policy documents, training modules, or operational updates based on employee role and behavior, while OpenText sends targeted alerts for required reading or time-sensitive updates. This is useful for HR, compliance, and operations teams.

• Example: Employees in a specific department receive an SMS reminder to review a newly recommended policy update and complete the related training.
• Business value: Better compliance completion, improved knowledge sharing, and more effective internal communications.