OpenText Workflow Service - Frontify Integration and Automation

Common Integration Use Cases Between OpenText Workflow Service and Frontify

1. Brand Asset Approval Workflow

Direction: Frontify → OpenText Workflow Service → Frontify

When marketing teams upload new logos, campaign visuals, or brand templates into Frontify, OpenText Workflow Service can route them through a formal approval process involving brand, legal, and regional stakeholders. Once approved, the asset status is updated in Frontify and published for broader use.

• Ensures only approved assets are distributed
• Creates auditability for brand governance
• Reduces manual follow-up across teams

2. Brand Guideline Change Review and Release

Direction: Frontify → OpenText Workflow Service → Frontify

When brand teams update guidelines in Frontify, OpenText Workflow Service can trigger a review workflow for compliance, legal, and executive sign-off before the new version is released. The workflow can also notify downstream teams such as sales, HR, and regional marketing once the update is approved.

• Controls release of brand policy changes
• Improves consistency across business units
• Supports version governance and accountability

3. Creative Brief Intake and Assignment

Direction: Frontify → OpenText Workflow Service

Frontify can serve as the entry point for creative requests, such as campaign asset needs or localized content updates. OpenText Workflow Service can convert those requests into structured work items, assign them to the correct design or content team, and track progress through completion.

• Standardizes intake of creative requests
• Improves visibility into workload and status
• Reduces email-based coordination

4. Asset Expiration and Renewal Management

Direction: Frontify → OpenText Workflow Service → Frontify

OpenText Workflow Service can monitor asset metadata in Frontify, such as usage rights, campaign end dates, or license expiration. When an asset is nearing expiration, a renewal or replacement workflow can be launched to review whether the asset should be extended, replaced, or retired.

• Prevents use of outdated or non-compliant assets
• Supports rights management and risk reduction
• Helps teams maintain current brand materials

5. Regional Localization Approval Process

Direction: Frontify → OpenText Workflow Service → Frontify

Global brand teams can publish master assets in Frontify, then OpenText Workflow Service can route localized versions to regional reviewers for language, legal, and market-specific approval. Approved localized assets are then stored back in Frontify with the correct regional tags and access controls.

• Accelerates localization while preserving governance
• Supports multi-market brand consistency
• Reduces rework from unapproved regional edits

6. Brand Compliance Exception Handling

Direction: Frontify → OpenText Workflow Service

If a team uploads an asset that does not meet brand standards, OpenText Workflow Service can open an exception case for review. The workflow can capture the issue, assign remediation tasks, and track resolution before the asset is made available in Frontify.

• Creates a controlled process for exceptions
• Improves brand compliance enforcement
• Provides traceability for corrective actions

7. Cross-Functional Campaign Launch Coordination

Direction: Bi-directional

For campaign launches, Frontify can provide the approved brand assets and guidelines, while OpenText Workflow Service coordinates the operational tasks needed to launch across departments such as marketing, legal, product, and sales. Status updates from the workflow can be reflected in Frontify so teams know which assets are ready for use.

• Aligns brand readiness with launch execution
• Improves cross-team coordination
• Provides a single view of campaign progress