Productsup - Kentico Integration and Automation

Common Integration Use Cases Between Productsup and Kentico

1. Syndicate Kentico-managed product and campaign content to commerce channels

Data flow: Kentico to Productsup

Marketing teams can use Kentico to manage landing page content, promotional copy, campaign messaging, and localized product descriptions, then send that content to Productsup for channel-specific transformation and distribution. Productsup can adapt the content to marketplace, comparison shopping, and advertising requirements, ensuring consistent messaging across all sales channels.

Business value: Reduces manual re-entry of content, improves consistency across channels, and speeds up campaign launches.

2. Enrich Kentico product pages with optimized product data from Productsup

Data flow: Productsup to Kentico

Productsup can provide Kentico with validated product titles, attributes, pricing, availability, and channel-optimized descriptions for use on product detail pages and category pages. This ensures the website reflects the same high-quality, conversion-ready product information used across external channels.

Business value: Improves on-site product accuracy, supports better SEO and conversion rates, and reduces discrepancies between the website and external marketplaces.

3. Synchronize product imagery and rich media for web and channel distribution

Data flow: Bi-directional, typically DAM or content source through Kentico and Productsup

Kentico can manage editorial presentation of product content while Productsup distributes the same product records to external channels. When connected to a DAM, both platforms can consume approved images, videos, and rich media assets so that web pages and marketplace listings use the correct assets for each audience and channel.

Business value: Ensures brand consistency, reduces asset misuse, and shortens the time needed to publish new products or campaigns.

4. Localize and personalize product content by market and audience

Data flow: Kentico to Productsup, with performance feedback from Productsup to Kentico

Marketing teams can create localized content variants in Kentico for different regions, languages, or customer segments. Productsup then transforms those variants into channel-ready feeds for each marketplace or advertising platform. Productsup performance analytics can feed back into Kentico to help content teams refine messaging based on channel results.

Business value: Supports international expansion, improves relevance by market, and enables data-driven content optimization.

5. Launch coordinated promotions across website and external sales channels

Data flow: Kentico to Productsup

Kentico can manage promotional banners, campaign landing pages, and offer messaging, while Productsup distributes the associated promotional product data, pricing, and campaign attributes to marketplaces and advertising platforms. This allows a retailer to launch a seasonal promotion on the website and external channels at the same time.

Business value: Improves campaign execution speed, reduces channel mismatch, and increases promotional reach.

6. Maintain a single source of truth for product content governance

Data flow: Productsup to Kentico, with master data originating from PIM or upstream systems

Productsup can act as the channel optimization layer for product content, while Kentico consumes the approved and validated product data for web publishing. This creates a controlled workflow where product information is standardized before it reaches the digital experience layer, reducing the risk of publishing incomplete or non-compliant content.

Business value: Strengthens governance, lowers content errors, and improves collaboration between merchandising, marketing, and eCommerce teams.

7. Use channel performance insights to improve website merchandising

Data flow: Productsup to Kentico

Productsup analytics can identify which product attributes, titles, or descriptions perform best on specific channels. Kentico teams can use these insights to adjust on-site merchandising, category copy, and product presentation to align with proven high-performing content patterns.

Business value: Helps content teams make evidence-based decisions, improves conversion on the website, and aligns web content with market demand.

8. Support faster product launches with coordinated workflow between content and syndication teams

Data flow: Bi-directional

When a new product is ready, Kentico can manage launch pages, editorial content, and campaign assets, while Productsup prepares the product feed for external distribution. Status updates can flow between the systems so teams know when content is approved, optimized, and published across channels.

Business value: Shortens time to market, improves cross-team visibility, and reduces launch delays caused by disconnected workflows.