Salesforce Commerce Cloud (SFCC) - Aviary Platform Integration and Automation

Common Integration Use Cases Between Salesforce Commerce Cloud and Aviary Platform

1. Publish product videos from Aviary to SFCC product detail pages

Data flow: Aviary Platform → Salesforce Commerce Cloud

Media teams manage approved product videos in Aviary, including metadata such as SKU, product line, language, and market. Once a video is approved, it is automatically pushed to SFCC and attached to the correct product record or category page. This ensures shoppers see the latest demo, how-to, or lifestyle video without manual file handling by the commerce team.

• Reduces time to launch new product content
• Improves product page engagement and conversion
• Ensures media is consistently matched to the right SKU and locale

2. Sync rich media assets for localized storefronts

Data flow: Bi-directional

SFCC manages regional storefronts, while Aviary stores localized video and audio variants such as subtitles, voiceovers, and market-specific promotional clips. SFCC can send market, language, and campaign context to Aviary, and Aviary can return the correct asset version for each storefront. This supports global commerce teams that need region-specific media without duplicating manual work.

• Supports multilingual and multi-market commerce operations
• Improves consistency across regional sites
• Reduces errors in localized content publishing

3. Automate campaign asset distribution for seasonal promotions

Data flow: Aviary Platform → Salesforce Commerce Cloud

Marketing teams create campaign videos and audio assets in Aviary for seasonal promotions, product launches, or brand events. After approval, the integration publishes the assets into SFCC landing pages, banners, and promotional modules tied to the active campaign. This allows commerce teams to launch rich media campaigns faster and with fewer handoffs.

• Speeds up campaign execution
• Aligns media publishing with commerce promotions
• Reduces dependency on manual uploads and content rework

4. Use metadata-driven search to improve asset reuse across commerce teams

Data flow: Aviary Platform → Salesforce Commerce Cloud

Aviary’s metadata can be synchronized with SFCC content references so commerce managers can search by product, brand, campaign, or asset type and quickly locate approved media. This is especially useful for teams managing large catalogs and frequent promotions, where the same asset may need to be reused across multiple pages or markets.

• Improves discoverability of approved media
• Reduces duplicate asset creation
• Helps teams reuse content more efficiently across storefronts

5. Trigger media processing from commerce content requests

Data flow: Salesforce Commerce Cloud → Aviary Platform

When a merchandiser or content manager creates a request in SFCC for a new product video, teaser clip, or audio asset, the request can be sent to Aviary as a workflow task. Aviary then routes the asset through editing, transcoding, tagging, and approval steps before returning the final version to SFCC. This creates a controlled workflow between commerce operations and media production teams.

• Improves governance over media production and approval
• Creates a clear request-to-publish workflow
• Helps teams track asset status from creation to storefront publication

6. Attach rich media to product launches and new assortment rollouts

Data flow: Bi-directional

For new product launches, SFCC can send product master data, launch dates, and merchandising priorities to Aviary so media teams can prepare the right videos and audio assets in advance. Once approved, Aviary sends the final media back to SFCC for use on product detail pages, launch landing pages, and category merchandising slots. This keeps media readiness aligned with commerce launch schedules.

• Supports coordinated go-live planning
• Improves launch readiness across teams
• Ensures rich media is available at launch, not after

7. Manage asset lifecycle and retire outdated media from storefronts

Data flow: Aviary Platform → Salesforce Commerce Cloud

When a video or audio asset is deprecated in Aviary, the integration can notify SFCC to remove or replace it on product pages, campaign banners, and content slots. This is useful when product packaging changes, claims are updated, or promotional content expires. It helps prevent outdated media from remaining live on the storefront.

• Reduces compliance and brand risk
• Keeps storefront content current
• Supports controlled asset retirement across channels

8. Track media usage across commerce experiences

Data flow: Salesforce Commerce Cloud → Aviary Platform

SFCC can send usage data back to Aviary, such as which assets are used on high-traffic product pages, campaign pages, or regional storefronts. Media teams can use this information to prioritize updates, identify top-performing assets, and understand which content drives engagement. This creates a feedback loop between commerce performance and media strategy.

• Helps teams optimize media based on storefront performance
• Supports better content planning and investment decisions
• Improves alignment between commerce and media teams