Salsify - OpenText Extended ECM - Business Workspaces Integration and Automation

Common Integration Use Cases Between Salsify and OpenText Extended ECM - Business Workspaces

Below are practical integration scenarios where Salsify and OpenText Extended ECM - Business Workspaces complement each other to improve product content governance, collaboration, and operational execution across teams.

1. Product Launch Workspace for New Item Introduction

Data flow: Salsify to OpenText Extended ECM - Business Workspaces

When a new product is created or reaches a launch-ready status in Salsify, a corresponding business workspace can be automatically created in OpenText Extended ECM. The workspace stores launch checklists, compliance documents, packaging approvals, legal signoff, and channel-specific content requirements tied to the product record.

• Marketing, regulatory, legal, and supply chain teams collaborate in one controlled workspace
• Launch milestones and approvals are tracked alongside supporting documents
• Reduces delays caused by searching across email and shared drives

2. Centralized Approval Management for Product Content

Data flow: Bi-directional

Salsify manages product attributes, images, and enriched content, while OpenText Extended ECM manages approval workflows and supporting evidence. Product content submitted in Salsify can trigger an approval process in OpenText, with reviewers accessing the workspace to validate claims, compliance statements, and asset usage rights before content is published.

• Ensures controlled review of product descriptions, images, and marketing copy
• Maintains an audit trail of approvals and revisions
• Supports regulated industries such as consumer packaged goods, health, and beauty

3. Retailer-Specific Content Package Repository

Data flow: Salsify to OpenText Extended ECM - Business Workspaces

For each retailer or marketplace, Salsify can syndicate approved product content while OpenText stores the related retailer agreements, onboarding documents, content requirements, and exception handling records in a dedicated workspace. This gives account teams a complete view of what was submitted, when, and under which contractual terms.

• Improves coordination between ecommerce, sales, and account management teams
• Provides a single source for retailer onboarding and content compliance documentation
• Helps resolve disputes about missing assets or noncompliant submissions

4. Digital Asset Governance and Rights Management

Data flow: OpenText Extended ECM - Business Workspaces to Salsify

OpenText can serve as the controlled repository for master product assets such as images, videos, spec sheets, and packaging artwork. Once assets are approved and rights-cleared in the workspace, selected files and metadata can be pushed into Salsify for syndication across channels.

• Prevents use of expired or unapproved assets in product listings
• Links usage rights, expiration dates, and approval history to each asset
• Supports brand consistency across all digital channels

5. Product Change Request and Impact Review Process

Data flow: Bi-directional

When a product attribute changes in Salsify, such as ingredients, dimensions, packaging, or claims, OpenText can open a workspace to manage the change request. The workspace stores impact analysis, updated compliance documents, revised artwork, and stakeholder approvals before the change is released back into Salsify for syndication.

• Improves control over product master data changes
• Ensures downstream teams review operational and regulatory impacts
• Reduces risk of publishing inconsistent information to retailers

6. Compliance Evidence Repository for Product Claims

Data flow: OpenText Extended ECM - Business Workspaces to Salsify

For products with regulated claims such as organic, cruelty-free, allergen-free, or sustainability statements, OpenText can store certificates, lab reports, and legal approvals in the workspace. Salsify then references the approved claim data and associated evidence to support accurate product content across channels.

• Provides traceability between claims and supporting documentation
• Helps teams respond quickly to retailer or audit requests
• Reduces the risk of unsupported claims appearing in digital product content

7. Exception Handling for Content Gaps and Retailer Rejections

Data flow: Salsify to OpenText Extended ECM - Business Workspaces

When a retailer rejects a product listing or flags missing content in Salsify, an exception case can be created in OpenText. The workspace captures the rejection reason, corrective actions, assigned owners, and supporting documents needed to resolve the issue and resubmit the content.

• Creates a structured process for managing content exceptions
• Improves accountability across content, packaging, and ecommerce teams
• Shortens time to resolution for rejected listings

8. Product Portfolio Documentation Hub for Cross-Functional Teams

Data flow: Bi-directional

OpenText can act as the governed documentation hub for product portfolio initiatives, while Salsify provides the current commercial product data and channel-ready content. Teams can access business workspaces tied to product families, categories, or launches to review specifications, market requirements, and supporting files alongside the latest Salsify content.

• Improves visibility across product, marketing, operations, and compliance teams
• Keeps structured product data and unstructured supporting documents aligned
• Supports faster decision-making for portfolio updates and channel expansion