SharePoint - Aviary Platform Integration and Automation

Common Integration Use Cases Between SharePoint and Aviary Platform

1. Centralized media library with SharePoint as the business front end and Aviary as the media repository

Data flow: SharePoint → Aviary Platform

Organizations can use SharePoint as the employee-facing portal for finding and requesting video and audio assets, while Aviary stores and manages the rich media files, metadata, and versions. Teams browse approved content in SharePoint, then open or retrieve the master asset from Aviary when needed.

• Marketing, communications, and training teams access a single SharePoint site for approved media
• Aviary maintains the source files, technical metadata, and usage history
• Reduces duplicate storage and inconsistent file naming across departments

2. Automated publishing of approved media from SharePoint workflows to Aviary

Data flow: SharePoint → Aviary Platform

When a media file is uploaded to a SharePoint library for review, an approval workflow can trigger transfer to Aviary once the content is signed off. This supports controlled publishing for campaigns, internal communications, and training assets.

• SharePoint manages review, approval, and stakeholder comments
• Aviary receives the final approved video or audio asset for distribution and reuse
• Improves governance by separating draft collaboration from final media management

3. Metadata synchronization for better search and discovery across both platforms

Data flow: Bi-directional

Metadata such as title, campaign name, owner, region, language, and usage rights can be synchronized between SharePoint and Aviary. This allows users to search for assets in SharePoint using business terms while Aviary retains rich media-specific metadata for operational teams.

• SharePoint search surfaces media assets using business-friendly tags
• Aviary enriches records with technical and production metadata
• Supports faster asset discovery for distributed teams

4. Controlled external sharing of media assets through SharePoint with Aviary as the source of truth

Data flow: Aviary Platform → SharePoint

Enterprises often need to share approved media with agencies, partners, or regional teams. Aviary can remain the authoritative system for media governance, while SharePoint provides secure external collaboration sites where selected renditions, previews, or links are shared with controlled access.

• External users access only approved content through SharePoint permissions
• Aviary retains ownership, version control, and rights management
• Reduces risk of uncontrolled file distribution

5. Media request and intake process for business teams

Data flow: SharePoint → Aviary Platform

Business users can submit media requests through SharePoint forms or lists, such as requests for a new video cut, audio clip, or localized version. The request is then routed to Aviary-enabled media teams for production, tagging, and delivery.

• SharePoint captures request details, deadlines, and approvals
• Aviary supports the media team’s production and asset handling workflow
• Creates a structured intake process instead of email-based requests

6. Version-controlled review and feedback cycle for video and audio content

Data flow: Bi-directional

Teams can store review copies or links in SharePoint for stakeholder feedback, while Aviary manages the master versions and final deliverables. Comments, status updates, and approval outcomes can be synchronized so reviewers and producers stay aligned.

• SharePoint supports collaborative review across departments
• Aviary keeps the authoritative version history for media assets
• Useful for corporate communications, learning content, and product launch videos

7. Publishing approved media into SharePoint intranet pages and knowledge hubs

Data flow: Aviary Platform → SharePoint

Once media is approved in Aviary, it can be published into SharePoint intranet pages, news posts, or knowledge centers for employee consumption. This is useful for executive messages, training videos, policy updates, and internal campaigns.

• Aviary ensures only approved assets are published
• SharePoint becomes the distribution layer for internal audiences
• Improves consistency of corporate communications across the organization

8. Compliance and retention alignment for regulated media content

Data flow: Bi-directional

For regulated industries, SharePoint retention policies and access controls can be aligned with Aviary’s media governance to ensure that video and audio assets are stored, reviewed, and retained according to policy. This is especially valuable for training records, legal evidence, and public-facing content approvals.

• SharePoint manages policy, permissions, and retention rules
• Aviary manages media-specific lifecycle and distribution controls
• Supports auditability and reduces compliance risk