Smartsheet - Adobe Experience Manager Sites Integration and Automation

Common Integration Use Cases Between Smartsheet and Adobe Experience Manager Sites

1. Website Content Launch Planning and Approval Workflow

Direction: Smartsheet → Adobe Experience Manager Sites

Marketing teams can use Smartsheet to plan website launches, track content readiness, and manage approvals for pages, banners, and campaign assets. Once content is approved in Smartsheet, the final status can trigger publishing tasks or handoff notifications to AEM Sites teams for implementation.

• Track page owners, due dates, legal review, and launch dependencies in Smartsheet
• Use automated reminders for overdue content or approvals
• Push approved launch items to AEM Sites content teams for publishing

Business value: Reduces launch delays, improves accountability, and gives marketing and web teams a single view of content readiness.

2. Campaign Content Calendar Synchronization

Direction: Bi-directional

Organizations can connect Smartsheet campaign calendars with AEM Sites content schedules to align web publishing with broader marketing initiatives. Smartsheet serves as the planning and coordination layer, while AEM Sites manages the actual digital experience delivery.

• Maintain campaign milestones, launch dates, and content dependencies in Smartsheet
• Sync approved campaign dates and page release windows to AEM Sites
• Feed publishing status or content completion updates back into Smartsheet

Business value: Ensures web content is released in sync with campaigns, product announcements, and seasonal promotions.

3. Content Request Intake and Prioritization

Direction: Adobe Experience Manager Sites → Smartsheet

When business teams request new pages, updates, or content changes in AEM Sites, those requests can be routed into Smartsheet for intake, prioritization, and workload management. This gives marketing operations and web governance teams a structured way to manage demand.

• Capture content change requests from AEM Sites into Smartsheet forms or sheets
• Assign owners, priority levels, and target delivery dates
• Track request status from submission through completion

Business value: Improves visibility into content demand and helps teams prioritize work based on business impact.

4. Digital Asset and Page Readiness Tracking

Direction: Bi-directional

Smartsheet can be used to manage the readiness of assets, copy, and page components required for AEM Sites pages. AEM Sites can then reflect the status of content assembly and publishing readiness, helping teams avoid incomplete or inconsistent page releases.

• Track asset approvals, copy finalization, and localization status in Smartsheet
• Link page build tasks to specific content dependencies
• Update AEM Sites teams when all required inputs are approved and ready

Business value: Reduces rework and prevents pages from going live with missing or unapproved content.

5. Localization and Regional Content Coordination

Direction: Smartsheet → Adobe Experience Manager Sites

Global marketing teams can manage localization workflows in Smartsheet, including translation requests, regional approvals, and market-specific deadlines. Approved localized content can then be handed off to AEM Sites for deployment across regional web properties.

• Track translation status by language and market in Smartsheet
• Manage regional review cycles and legal approvals
• Trigger AEM Sites publishing tasks once localized content is approved

Business value: Speeds up multilingual publishing while improving governance across regional teams.

6. Website Governance and Compliance Review Tracking

Direction: Bi-directional

For regulated industries, Smartsheet can manage compliance review workflows for web content, while AEM Sites provides the publishing environment. Review checkpoints such as legal, brand, accessibility, and regulatory approval can be tracked in Smartsheet before content is released in AEM Sites.

• Log compliance tasks and approvers in Smartsheet
• Block publishing until required reviews are complete
• Send publishing confirmation or exception status back to Smartsheet

Business value: Strengthens governance and reduces the risk of publishing non-compliant content.

7. Website Enhancement and Optimization Backlog Management

Direction: Adobe Experience Manager Sites → Smartsheet

Insights from AEM Sites, such as page improvement requests, content gaps, or conversion optimization opportunities, can be captured in Smartsheet as an actionable backlog. Teams can then prioritize enhancements alongside other digital work.

• Convert website performance findings into tracked work items in Smartsheet
• Assign owners and deadlines for page improvements
• Monitor completion of optimization tasks across teams

Business value: Creates a structured process for turning web analytics and stakeholder feedback into measurable improvements.

8. Cross-Team Launch Reporting and Executive Visibility

Direction: Bi-directional

Smartsheet can aggregate project status, launch readiness, and operational risks, while AEM Sites can provide publishing milestones and content delivery status. Together, they support executive dashboards that show the health of digital experience initiatives from planning through launch.

• Roll up project and content readiness data in Smartsheet dashboards
• Incorporate AEM Sites publishing milestones into launch reporting
• Provide leadership with a single view of campaign and website delivery status

Business value: Improves decision-making with better visibility into delivery timelines, risks, and dependencies.