Threekit - OpenText TeamSite Authoring Services Integration and Automation

Common Integration Use Cases Between Threekit and OpenText TeamSite Authoring Services

1. Embed interactive 3D product experiences into approved web content

Data flow: Threekit → OpenText TeamSite Authoring Services

Marketing teams can insert Threekit product configurators, 3D viewers, and AR launch points directly into TeamSite-managed pages and landing pages. Content authors select approved Threekit assets or widgets from within the page authoring workflow, ensuring product visualization is published alongside campaign content without manual handoffs to developers.

• Improves conversion by placing interactive product visualization directly in campaign pages
• Reduces dependency on web development for every product page update
• Ensures brand-approved content and product visuals are published together

2. Synchronize product configuration content with website editorial workflows

Data flow: Bi-directional

When product marketing updates configurable options, finishes, or feature descriptions in TeamSite, those changes can be passed to Threekit to keep the visual experience aligned with the latest website messaging. In the other direction, Threekit can provide the current set of supported configurations and visual variants back to TeamSite so editors only publish content that matches what customers can actually configure.

• Prevents mismatches between marketing copy and available product options
• Supports faster launch of new product variants and seasonal offers
• Reduces customer confusion and post-purchase corrections

3. Publish localized product storytelling with region-specific visual assets

Data flow: Threekit → OpenText TeamSite Authoring Services

Global brands can use Threekit to generate region-specific product visuals, colorways, and configuration images, then publish those assets into localized TeamSite pages. Content teams can pair the correct visual configuration with translated copy, regional promotions, and market-specific compliance messaging.

• Speeds up localization for multi-country websites
• Ensures each market sees the correct product variant and imagery
• Supports consistent global branding with local relevance

4. Automate creation of product landing pages for configurable products

Data flow: Threekit → OpenText TeamSite Authoring Services

For product launches or catalog expansions, Threekit can supply approved renders, configuration states, and interactive assets that TeamSite uses to assemble landing pages from templates. This is especially useful for furniture, appliances, electronics, and other configurable products where each SKU family needs a dedicated page with accurate visuals.

• Shortens time to market for new product launches
• Reduces repetitive manual asset creation for each SKU or variant
• Improves consistency across product family pages

5. Route visual asset approvals through content governance workflows

Data flow: OpenText TeamSite Authoring Services → Threekit

Marketing and legal teams can approve product imagery, lifestyle visuals, and campaign content in TeamSite before those assets are released for use in Threekit experiences. Once approved, the assets are published or synchronized to Threekit for use in configurators, AR experiences, and generated product images.

• Supports governance for regulated or brand-sensitive industries
• Prevents unapproved visuals from appearing in customer-facing experiences
• Creates a clear audit trail for content approval and publication

6. Generate campaign-specific product visuals for web promotions

Data flow: Threekit → OpenText TeamSite Authoring Services

Campaign managers can request Threekit-generated images for specific configurations, colors, or feature combinations and publish them into TeamSite-managed promotional pages, banners, and editorial modules. This allows the website team to quickly support flash sales, seasonal promotions, and product launches without new photography.

• Eliminates the cost and delay of custom photo shoots
• Enables rapid creation of promotion-ready assets
• Improves campaign relevance by showing the exact promoted configuration

7. Keep product content and visual experiences aligned across the digital experience stack

Data flow: Bi-directional

TeamSite can act as the governance layer for web content while Threekit serves as the visual commerce engine. Integration ensures that product descriptions, feature highlights, and calls to action in TeamSite remain synchronized with the visual configuration rules, pricing logic, and available assets in Threekit. This is valuable for enterprises managing large catalogs and frequent product changes.

• Reduces content drift across teams and channels
• Improves operational efficiency for marketing, merchandising, and web operations
• Creates a more reliable customer experience across the website

8. Support guided selling experiences on product detail pages

Data flow: Threekit → OpenText TeamSite Authoring Services

TeamSite-managed product detail pages can include Threekit guided selling modules that help customers compare options, visualize upgrades, and understand tradeoffs before purchase. Content teams can place these modules within editorial layouts, while Threekit handles the interactive configuration and rendering logic.

• Increases engagement on high-consideration product pages
• Helps customers make more confident purchase decisions
• Can reduce returns by setting accurate expectations before checkout