Wrike - Adobe Experience Manager Sites Integration and Automation

Common Integration Use Cases Between Wrike and Adobe Experience Manager Sites

1. Campaign Content Production to Website Publishing Workflow

Direction: Wrike → Adobe Experience Manager Sites

Marketing teams can manage campaign planning, content creation, and approvals in Wrike, then push approved web copy, page briefs, and launch assets into Adobe Experience Manager Sites for publishing. This creates a controlled handoff from project execution to web delivery, reducing delays between content approval and site updates.

• Wrike tracks campaign tasks, deadlines, and approvals
• Approved page content is transferred to AEM Sites for implementation
• Web teams receive structured briefs instead of email-based requests
• Business value: faster campaign launches and fewer publishing errors

2. Creative Review and Approval for Web Assets

Direction: Bi-directional

Creative teams can use Wrike proofing and approval workflows to review banners, landing page visuals, and promotional assets before they are published in Adobe Experience Manager Sites. Once approved, asset status can be synchronized back to AEM Sites so only finalized materials are used in production.

• Designers upload creative drafts in Wrike for stakeholder review
• Approval status updates trigger readiness for AEM deployment
• AEM Sites references only approved assets and page components
• Business value: stronger governance and fewer rework cycles

3. Website Content Request Intake and Prioritization

Direction: Adobe Experience Manager Sites → Wrike

Content editors or web managers working in Adobe Experience Manager Sites can submit requests for new pages, content updates, or localization work into Wrike. Wrike then routes the request to the right marketing, design, or development team with due dates, dependencies, and workload visibility.

• AEM Sites content requests become structured Wrike tasks or projects
• Requests are prioritized based on campaign urgency or business impact
• Teams can track status from intake through completion
• Business value: better demand management and clearer accountability

4. Launch Readiness Coordination for New Web Experiences

Direction: Bi-directional

For major site launches, Wrike can manage the cross-functional project plan while Adobe Experience Manager Sites holds the final web content and page structure. Milestones such as content freeze, QA completion, legal approval, and go-live can be tracked in Wrike, with launch assets and page readiness reflected in AEM Sites.

• Wrike manages launch checklist, dependencies, and owners
• AEM Sites reflects content readiness and publishing status
• Stakeholders gain visibility into launch blockers and completion
• Business value: more reliable launches with fewer missed dependencies

5. Localization and Regional Content Delivery Workflow

Direction: Wrike → Adobe Experience Manager Sites

Global marketing teams can coordinate translation, regional adaptation, and legal review in Wrike, then deliver approved localized content to Adobe Experience Manager Sites for multi-site publishing. This is especially useful for organizations managing multiple markets with different approval chains and launch dates.

• Wrike tracks translation tasks, regional reviews, and deadlines
• Localized content packages are handed off to AEM Sites
• Regional teams publish approved versions to the correct site variants
• Business value: faster international rollout and better content governance

6. Content Governance and Compliance Sign-Off

Direction: Bi-directional

Regulated industries can use Wrike to manage compliance reviews for website content, while Adobe Experience Manager Sites stores the approved content for publishing. Legal, brand, and regulatory approvals are captured in Wrike, and only content with completed sign-off is released in AEM Sites.

• Wrike manages review workflows and approval evidence
• AEM Sites receives only compliant, approved content
• Audit trails support governance and accountability
• Business value: reduced compliance risk and stronger content control

7. Web Content Refresh and Maintenance Program

Direction: Adobe Experience Manager Sites → Wrike

Adobe Experience Manager Sites can surface aging pages, outdated promotions, or content scheduled for review into Wrike as maintenance tasks. This helps web and marketing teams maintain content freshness, improve SEO performance, and ensure pages remain accurate after campaigns end.

• AEM Sites identifies pages due for review or update
• Wrike creates recurring maintenance tasks for owners
• Teams can assign updates to copywriters, designers, or developers
• Business value: improved content quality and reduced stale web pages

8. Cross-Team Delivery for Personalized Landing Pages

Direction: Bi-directional

When building personalized landing pages in Adobe Experience Manager Sites, Wrike can coordinate the work of content, design, development, and campaign teams. AEM Sites handles the delivery of personalized experiences, while Wrike manages the operational workflow required to produce and approve the page variants.

• Wrike tracks tasks for page variants, audience segments, and QA
• AEM Sites publishes personalized content experiences
• Teams can align campaign execution with digital experience delivery
• Business value: faster production of targeted experiences with better coordination